Fentanyl is killing kids

Last year 100K+ people died from drug overdoses driven by fentanyl, and the
fastest growing group is under 19.

Don’t let it be your kid.

Sign up for life-saving resources

Awareness is the first step.

Every kid needs to have a discussion with a caring adult about
the dangers of experimenting with substances.

Whether you’re a parent or an educator, you can have the right conversation
to potentially save a kid’s life. The Natural High Fentanyl Toolkit below has
everything you need to protect kids from the dangers of fentanyl.

Trusted by educators around the country

Don’t just take our word for it. We’ve heard from teachers and parents
across the U.S. about the impact this film has made on the kids in their lives.

I recently shared their documentary “Dead On Arrival” with my 5th and 6th grade students and sent out a message to our middle school and high school staff, students and families. It is powerful, relevant, and life saving.

– Kelly,educator and counselor

Just had the opportunity to view the 6-minute version of “Dead On Arrival” and immediately sent it onto the school districts in the area. I found it to be not only spot-on with the information, but also relatable. Thank you!

-Stefanie, ATOD Prevention/Education Specialist

Natural High Fentanyl Toolkit

Step 1

Watch this 6-minute film with teens.
Some content in this film may not be appropriate for kids under 11.

Ways to Watch

Step 2

Ask these 4 questions

Click for questions

Step 3

Share this with everyone you know

It’s more than watching a short film.
Ongoing conversations help teens make healthy choices.

Sign up for life-saving prevention resources now

We take the most effective and advanced research on prevention and translate it into weekly relevant, actionable articles and activities so you’re equipped to guide kids to thrive for life.

Sign up now to receive:

  • Natural High Fentanyl Toolkit
  • The 4 Personality Risk factors for kids and addiction
  • #1 most important preventative measure
  • 40+ powerful stories by influencers that will impact kids
  • The latest on addiction research and brain science
  • And many more impactful drug prevention resources

Sign me up

If you or someone you know is struggling with addiction, visit this page for more resources.

Get Resources

FAQs

  • 1 What is Natural High’s youth drug prevention program?

    Natural High is a youth drug prevention nonprofit. We offer a variety of videos and tools that are used to support parents and educators in their efforts to prevent drug use. The Natural High program has three easy steps to implementation: 1. Watch one of our 40+ engaging influencer (we call them "Storytellers") videos with kids. 2. Discuss as a class or family using our discussion guides to facilitate a thoughtful conversation. 3. Go deeper with an engaging activity. Each video has specific activities tied to the story that naturally follow the discussion. Our content is all aligned to Common Core and National Health Educator Standards.

  • 2 What is fentanyl?

    Fentanyl is a potent prescription synthetic opioid drug approved by the FDA for pain relief and anesthetic. Prescription opioids are powerful drugs with a high risk for dependency. Fentanyl is 80-100 times stronger than morphine. A lethal dose of fentanyl is the size of 2 grains of salt.

  • 3 Why should I be more concerned about fentanyl than other substances?

    While you should be concerned about all youth substance use, fentanyl is different because it's so deadly. According to data from the CDC, in 2020 there was a 560% increase in overdose deaths fueled by fentanyl. In the illicit drug market, fentanyl is being mixed with other drugs, such as cocaine, oxycodone, and Adderall. Criminal drug networks are flooding the market with fake pills and other drugs laced with fentanyl. Kids aren't intentionally looking for fentanyl, and they're unaware it's been added to the substances they're seeking. As a result, kids are being poisoned by fentanyl at a staggering rate. 

  • 4 How are kids getting fentanyl?

    Fake prescription pills and other illicit substances are easily accessible and often sold on social media and e-commerce platforms making them available to anyone with a smartphone, including minors. Those at risk include casual users, partygoers, experimenters, regular users, and even unsuspecting bystanders who may come into contact with the powerful opioid. 

  • 5 How can I prevent fentanyl use?

    Education is a key part of helping today’s youth make healthy choices. They need accurate information from trusted sources. That’s why your role is so crucial when it comes to the fentanyl crisis. Neither kids today nor their parents are aware of the growing dangers of fentanyl poisoning. Research has shown that kids who have opportunities to discuss the harms of drug use with caring adults fare much better. So, we encourage you to both watch the film together and have a discussion using the questions we created in the Natural High Fentanyl Toolkit. Even if substance use is the last thing you need to worry about with your kid or your students, perhaps their awareness could save a friend.

red ribbon week ideas

Who We Are

Natural High is a substance abuse prevention nonprofit that inspires and empowers youth to find their natural high and develop the skills and courage to live life well.

Our evidence-backed program is used in all 50 states and makes use of current scientific findings on youth behavior, brain development, social norming, and substance abuse prevention. The latest scientific research speaks to the power of positive example, of engaging influencers to create change in culture, and of course — the power of the natural high. This research shows that when young people find their true passions — those activities that uplift, motivate, and inspire them — and are supported in these choices by family, friends, school, and community, they are more likely to avoid drugs and alcohol. Natural High has dozens of Red Ribbon Week ideas for drug-free week and throughout the year.

Real Results

83%

of educators report a change in their student’s perception about drugs and alcohol after going through the Natural High  program.

83%

of youth participating in the program reported that having a natural high will help fight the temptation to use drugs or alcohol.

43,000

There are 43,000 educators in Natural High’s network across the U.S. and growing.

40+ We’ve recruited over 40 celebrity storytellers who tell powerful stories of transformation.

80,000 80,000 people have directly pledged to live naturally high.

Millions Millions of lives transformed. Still lots of work to do. That’s why we need your support

DISCUSSION QUESTIONS

Some suggested questions to ask after you watch the video:

Download PDF
Question #1:

What did you learn about fentanyl?

Question #2:

What would you say to a friend of yours who is planning on trying a substance that might be laced with fentanyl?

Question #3:

What would you say to a friend of yours who offers you a substance they swear is safe?

Question #4:

What could you do to share the film and this message with your circle of friends?

>