When is Red Ribbon Week?

Red Ribbon Week, which is celebrated annually from October 23-31, is the nation’s oldest and largest drug prevention awareness program.

what is red ribbon weekHistory of Red Ribbon Week

Red Ribbon Week was started after the death of Drug Enforcement Administration (DEA) Special Agent Enrique “Kiki” Camarena, who in 1985 was brutally tortured and murdered by drug traffickers he was investigating in Mexico. As a tribute to SA Camarena, high school friend, Henry Lozano, created “Camarena Clubs” and the wearing of a red ribbon to show their opposition to drugs.

In 1988, the National Family Partnership coordinated the first National Red Ribbon Week with President and Mrs. Reagan serving as honorary Chairpersons. Since then, the Red Ribbon Campaign has taken on national significance, and NFP continues to coordinate the campaign for families, schools, and communities across the nation each year. Wearing red ribbons during the month of October continues to represent a pledge to live drug-free and honors the sacrifice of all who have lost their lives in the fight against drugs.

Thousands of schools across the country use Red Ribbon Week to engage youth in dialogues about the importance of making positive life choices and avoiding the temptation to use drugs and alcohol. We have curated a set of videos, discussion questions, and activities to help guide teachers and students through these important conversations.

Related: 5 Red Ribbon Week Ideas & Activities for Students

Celebrate Red Ribbon Week in your community or your kid’s school, and raise awareness of living a drug-free life with Natural High’s Red Ribbon Week 2021 Playlist.

OUR RED RIBBON WEEK 2021 PLAYLIST INCLUDES:

NATURAL HIGH STORYTELLERS:

  • Tony Hawk – Pro Skateboarder
  • Carissa Moore – Pro Surfer
  • Lisa Leslie – Pro Basketball Player
  • Tim Howard – US Pro Soccer Player
  • Ron Artis II – Singer/Songwriter
  • Kai Lenny – Pro Surfer
  • Dartanyon Crockett – US Judo Champion
  • Queen Harrison – US Olympic Hurdler & Sprinter
  • Terry Kennedy – Pro Skateboarder
  • Danyelle Wolf – World Champion Boxer

RED RIBBON WEEK ACTIVITIES:

  • How to Run Your Own Natural High Video Contest *New 2021 activity*
  • Stressors and Coping Strategies
  • Your Personal Hero
  • Landing Your Trick
  • Drug-Free Pledge to Live Naturally High

In Natural High’s FREE Award-Winning Red Ribbon Week curricular plan, along with two playlists (elementary and middle/high school), each containing five celebrity videos, teachers and parents get free CASEL and Common Core-aligned content to launch kids deeply into discussions about critical life skills.

Natural High provides positive stories from key influencers that have a powerful part to play in helping young people make the right choices. Natural High shares these stories via short, free videos for educators to use in the classroom during Red Ribbon Week. Parents may also use our Red Ribbon Week Playlist to prompt a family conversation around drug and alcohol use.

GET FREE INSTANT ACCESS TO OUR RED RIBBON WEEK CONTENT AND CURRICULUM.

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  • 40+ life-changing videos from celebrity storytellers that kids admire and trust
  • Common Core-aligned content
  • Discussions and activities for deeper ongoing engagement
  • We make sure you get the tools and resources you need to start changing lives